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WAG

South Korea · Etiquette

South Korea — Cultural Etiquette

Highest long-term orientation globally. Hierarchical age-respect; restrained public conduct.

Cultural Dimensions (Hofstede)

PDI

60

IDV

18

MAS

39

UAI

85

LTO

100

IND

29

Source: Hofstede dimension data matrix (geerthofstede.com).

What This Means in Practice

Power Distance

· 60/100

Moderately hierarchical: respect for age and rank; formal address opens doors.

Individualism

· 18/100

Group-oriented: relationships and references matter more than transactional terms; warm small talk before business is normal.

Achievement Orientation

· 39/100

Care-oriented: low ego-display, soft consensus-building style; loud or status-flexing behaviour is read as uncool.

Uncertainty Avoidance

· 85/100

High uncertainty-avoidance: expect detailed booking processes, written confirmations, and rule-following. Improvising or "playing it by ear" can read as unprofessional.

Indulgence

· 29/100

Restrained culture: low-key public conduct expected; flashy displays of pleasure or wealth are read as gauche.

Quick Reference

  • Languages: Korean; limited English outside hotels
  • Currency: South Korean Won (KRW)
  • Emergency: 112 police, 119 medical

Related

Cultural-dimension scores from the Hofstede dimension data matrix (geerthofstede.com); etiquette specifics curated from local sources, embassy guidance, and community contributions. Last verified April 2026.