WAG

Provider Guide

Complete Guide for New Providers

Starting out in this industry can feel overwhelming. There's no HR department, no training manual, and no one handing you a playbook. This guide is that playbook — written by experienced providers who remember what it was like to start from zero.

Before you begin: Take time to understand the legal landscape in your jurisdiction. Laws vary dramatically — from fully legal and regulated to fully criminalized. Knowing where you stand legally affects every decision in this guide, from how you advertise to how you screen clients to how you handle finances. Research your local laws thoroughly, and if possible, consult with a sex-work-friendly attorney.

Choosing a Working Name

Your working name is the first brick in the wall between your personal life and your professional life. Choose it carefully — you'll be building a brand around it, and changing it later means starting your reputation from scratch.

Tips for Choosing a Name

  • Avoid your real name or obvious variations: Don't use your middle name, maiden name, childhood nickname, or anything that someone who knows you could connect to you. "Jessica" when your real name is "Jessica" is obviously a problem, but "Jenny" when your friends all know your middle name is Jennifer is equally risky.
  • Search before you commit: Google the name you're considering combined with "escort," "companion," or your city. If someone else is already using it, pick something different. You don't want to be confused with another provider — especially one with a bad reputation.
  • Make it memorable and easy to spell: Clients will be searching for you. "Anastasia" is harder to spell correctly than "Ana." Unusual spellings (Khrystyna, Jaxxon) might look distinctive but lead to search problems.
  • Consider the domain name: If you plan to have a personal website, check if the domain is available for your working name. Having YourName.com is more professional than YourName2847.com.
  • Avoid names that are too common or too unusual: "Sophia" is so common that you'll disappear in search results. "Zxyliphone" is memorable but hard to take seriously. Aim for the sweet spot.
  • Think long-term: If your working name is "BabyGirl," it may feel limiting in five years when you've built a sophisticated brand. Choose something that can grow with your career.

Setting Up Profiles

Platform Selection

Where you advertise depends on your market. Research which platforms are popular in your area — this varies significantly by country and city. Some platforms cater to specific niches, price points, or service types. Start with one or two platforms and expand once you're established.

Key platforms by region (this changes frequently, so always verify current options):

  • UK/Europe: AdultWork is the dominant platform in the UK. Other European options include Erobella, Sexemodel (France), and various regional sites.
  • North America: Tryst.link, PrivateDelights, Eros, and personal websites are the main options. The landscape has shifted significantly post-FOSTA/SESTA.
  • Australia/NZ: Scarlet Blue, Punter Planet, and local directories.
  • International: Smooci (primarily Asia), and country-specific platforms.

Writing Your Profile

Your profile is your storefront. It should be professional, authentic, and give potential clients a clear sense of who you are and what to expect.

  • Write in your own voice: Generic template language is obvious and off-putting. Clients want to feel like they're reading about a real person, not a product listing. Your personality should come through.
  • Be specific about what you offer: Vague profiles waste everyone's time. State your services clearly (within the platform's rules — some don't allow explicit service listings). Include your rates, availability, and location area.
  • State your boundaries: Being clear about what you don't do saves you from awkward negotiations later. "No bareback, no anal, no CIM" or whatever your boundaries are. Clients who respect boundaries will appreciate the clarity. Clients who don't respect boundaries will self-select out.
  • Include screening requirements: Tell potential clients upfront what your screening process involves. This filters out time-wasters before they even contact you.
  • Proofread: Spelling errors, grammatical mistakes, and incoherent sentences undermine your professional image. Have someone you trust read your profile before you publish it.

Personal website: As soon as you can, build a personal website. Advertising platforms can change policies, get shut down, or ban your account without warning. Your website is the one part of your online presence that you fully control. It doesn't need to be elaborate — a simple site with your photos, bio, rates, screening info, and contact method is enough.


Your First Photoshoot

Finding a Photographer

Professional photos are one of the highest-return investments you'll make. Good photos attract better clients, justify higher rates, and set you apart from the vast majority of ads that use mirror selfies.

  • Look for photographers who specialize in boudoir or adult content: They understand lighting, posing, and the specific aesthetic that works for this industry. They're also experienced with client confidentiality.
  • Ask other providers for recommendations: The provider community is often generous with referrals. If you see another provider's photos and love the style, ask who shot them.
  • Verify the photographer's reputation: Check their portfolio, read reviews from other models or providers, and trust your instincts when you meet them. A professional photographer will never pressure you to do anything you're uncomfortable with.
  • Discuss confidentiality upfront: Make it clear that your photos are for your use only and should not appear in the photographer's public portfolio unless you explicitly consent.
  • Get the digital files: Ensure your contract includes full delivery of high-resolution digital files. You don't want to be dependent on the photographer for every crop or edit.

What to Wear and Bring

  • Bring options: 4-6 outfits that range from tasteful to more revealing. Lingerie in different styles and colors, a classy dress or two, heels, and one casual outfit that shows your personality.
  • Fit is everything: Clothes that fit your current body perfectly will photograph better than expensive clothes that don't fit right. Bring items you feel genuinely confident in.
  • Hair and makeup: Professional hair and makeup make a visible difference. If budget allows, hire an MUA (makeup artist) for the shoot. If not, practice your look beforehand and bring your best products to the shoot.
  • Avoid logos and recognizable brands: Distinctive brand logos can be used to narrow down your location or economic status. Keep it generic.

Posing Tips

  • A good photographer will direct you, but having a few ideas helps. Browse other providers' photos for inspiration — not to copy, but to identify poses and angles you like.
  • Shoot a mix: face-obscured shots for platforms that require discretion, face-included shots for platforms or clients who want to see you, full-body, close-ups, and personality shots (laughing, candid moments).
  • Photograph in spaces that could be anywhere — a neutral bedroom, a studio with simple backdrops. Avoid identifiable locations.
  • Indoor shoots with controlled lighting generally produce better, more consistent results than outdoor shoots, which also carry more OPSEC risk.

Pricing Strategy for Beginners

Research Your Market

Before setting your rates, research what other providers in your area charge for similar services. Look at providers who are comparable to you in terms of experience level, service type, and presentation quality. This gives you a baseline — not a ceiling.

Do not undersell yourself. This is the single most common mistake new providers make. Setting your rates too low doesn't just mean less income — it attracts the worst clients, signals inexperience, and makes it harder to raise rates later. It's far easier to start at a reasonable rate and adjust than to recover from being known as "the cheap option."

Setting Initial Rates

  • Start at or slightly below the market mid-range: Not the bottom. If experienced providers in your area charge $300-500/hour and newcomers charge $200-300/hour, start at $250-300 — not $150. Your rates communicate your value.
  • Offer a clear rate card: Half hour, one hour, 90 minutes, two hours, and extended (3+ hours, overnight, dinner date). Longer bookings should have a per-hour discount built in — a two-hour booking at $800 when your hourly rate is $500 is standard.
  • Don't offer discounts to fill your schedule: An empty time slot is better than a discounted client who devalues your work and may expect that low rate forever.
  • Factor in your costs: Rent for your incall, photos, advertising fees, phone costs, supplies, health screening, and taxes (depending on your jurisdiction). Your rate needs to cover all of this and still provide the income you need.

For a deep dive on pricing psychology, rate cards, raising your rates, and financial planning, see our Pricing Strategy guide.


Preparing Your Incall

Space Setup

Your incall is your workspace and your clients' experience. It doesn't need to be luxurious, but it needs to be clean, comfortable, and professional. Think hotel room meets home — inviting but clearly maintained.

  • Cleanliness is non-negotiable: The space should be spotless — especially the bathroom. Clean sheets, clean towels, clean surfaces. This is the number one factor clients mention in positive reviews.
  • Lighting: Harsh overhead lighting is nobody's friend. Use warm lamps, fairy lights, candles (LED candles are safer), or dimmable bulbs. The goal is a flattering, relaxing atmosphere.
  • Temperature: Keep the space comfortably warm. Being undressed in a cold room is unpleasant for everyone.
  • Music: A low background playlist sets the mood and covers ambient sound. Prepare a playlist in advance — scrambling to find music when a client arrives looks unprepared.
  • Scent: Light and pleasant. A subtle diffuser or candle is fine; heavily perfumed spaces can trigger allergies and headaches. Avoid anything that smells "lived in" — cooking odors, pet smells, stale air.
  • Privacy: Ensure windows are covered. Neighbors shouldn't be able to see in, and passing foot traffic shouldn't be able to hear.

Supplies Checklist

  • Condoms in multiple sizes (standard, large, snug fit) and types (latex, non-latex for allergies)
  • Lubricant — water-based and silicone-based (silicone lasts longer but isn't compatible with silicone toys)
  • Dental dams
  • Clean towels — plenty of them
  • Fresh sheets (changed between clients, always)
  • Mouthwash and breath mints (for you and the client)
  • Wet wipes or a warm washcloth setup
  • A small basket with toiletries for the client (toothbrush, mouthwash, soap)
  • Water, soft drinks, or tea/coffee
  • Phone charger (guests always appreciate this)
  • First aid kit

Your First Booking

Managing Nerves

Being nervous before your first booking is completely normal. Every provider who has ever worked has felt it. Here's what helps:

  • Your screening has already filtered the client. You've verified who they are. The most dangerous unknowns have been eliminated.
  • You are in control. You set the pace, you set the boundaries, you can end the session at any time for any reason.
  • Have your safety systems in place: Safe call set up, phone charged, exit route clear. Knowing your safety net is active reduces anxiety.
  • Keep the first session short: There's no rule that says your first booking has to be a multi-hour marathon. A one-hour session is plenty. It gives you the experience without the pressure of a long commitment.
  • Remind yourself: the client is probably nervous too. Many clients, especially those who are also new to this, are just as anxious as you are. You're both navigating the same unknown.

What to Expect

A typical first booking flows like this:

  1. Client arrives: Greet them warmly. Offer them a drink, a moment to freshen up in the bathroom. This settling-in period calms both of you.
  2. Handle payment: The client should place the fee somewhere visible (a table, a counter) early in the visit. Discreetly verify the amount. Do this before any intimate contact begins — not after.
  3. Connection: Spend a few minutes talking. Ask how their day was, compliment something genuine, let the conversation flow naturally. This builds rapport and helps you read the client's energy.
  4. The session: Move at a pace that feels comfortable. You're leading — the client follows your cues. If something doesn't feel right, you can adjust, redirect, or stop entirely.
  5. Wrapping up: When the time is nearing its end, wind things down naturally. Offer the client use of the bathroom to freshen up. A warm goodbye — a smile, a compliment — leaves a good impression.

Safety First, Always

  • Condoms for all penetrative contact. No exceptions, no negotiations, no matter what the client offers or says
  • Trust your gut throughout the session. If something feels wrong, it probably is
  • You can end the session at any time. "I'm not feeling comfortable continuing" is a complete sentence
  • If a client pushes boundaries, becomes aggressive, or attempts anything you didn't agree to, the session is over

Building Your Client Base

The Review Cycle

Reviews build your reputation, and reputation brings clients. After a good session, it's perfectly acceptable to mention that you appreciate reviews: "If you had a good time, I'd love if you left a review on [platform]. It really helps." Don't pressure — a gentle mention is enough. Most regular clients are happy to support a provider they enjoy seeing.

Cultivating Regulars

Regular clients are the foundation of a stable, profitable practice. They're pre-screened, they know your boundaries, and bookings with them require less emotional labor than seeing someone new. To cultivate regulars:

  • Remember details about them — their name, their interests, their preferences. A client who feels genuinely remembered becomes loyal.
  • Maintain consistent quality. The experience should be reliably good, every time.
  • Communicate between sessions occasionally (a holiday greeting, a "thinking of you" message), but don't overdo it — you're building a professional relationship, not a personal one.
  • Offer regulars priority booking — they get first pick of your schedule.

Marketing Beyond Ads

  • Social media: A work Twitter/X account or other social media presence lets potential clients see your personality and build connection before booking. Keep it professional but personable.
  • Blog or content: Some providers maintain blogs, create content, or share perspectives that attract clients who value intelligence and depth.
  • Networking with other providers: Referrals between providers are common and valuable. When you're fully booked, referring a client to a trusted colleague builds goodwill — and they'll do the same for you.
  • Consistent branding: Use the same photos, name, and tone across all platforms. Brand recognition makes you memorable.

Common New Provider Mistakes

Learn from those who came before you. These are the mistakes that almost every new provider makes — and that experienced providers wish someone had warned them about:

  1. Pricing too low: Already covered above, but it bears repeating. Low rates attract bad clients, devalue your work, and are hard to recover from. Start higher than you think you should.
  2. Skipping screening: "He seemed nice" is not screening. Follow your screening SOP for every client, every time. See our Screening Guide.
  3. No safe call system: Working without a safe call is like driving without a seatbelt. See our Safety Essentials guide.
  4. Poor digital hygiene: Using your real phone, real social media, or real name for work. See our Digital OPSEC guide.
  5. Seeing clients while impaired: Working under the influence of alcohol or drugs compromises your safety, your judgment, and your professional reputation.
  6. Not setting boundaries clearly: If you don't state your boundaries, clients will test them. Be explicit about what you do and don't offer.
  7. Ignoring financial planning: This income isn't guaranteed. Save aggressively, plan for dry periods, and understand your tax obligations. See our Pricing Strategy guide.
  8. Isolating yourself: This work can be lonely. Build connections with other providers for support, safety, and friendship. Online communities, local meetups, and professional organizations exist for exactly this purpose.
  9. Taking every booking: Quality over quantity. Seeing fewer, better clients is more sustainable and more profitable than burning yourself out with back-to-back appointments.
  10. Neglecting self-care: Physical health, mental health, and rest are not luxuries — they're essential tools of your trade. You can't provide a great experience if you're exhausted, burnt out, or struggling. Take days off. See a therapist. Move your body. This is a marathon, not a sprint.

You've got this. Every experienced, successful provider started exactly where you are right now — nervous, uncertain, figuring it out as they went. The fact that you're reading guides, doing research, and preparing properly puts you ahead of most people who start in this industry. Take it one step at a time, prioritize your safety above everything, and remember that it's okay to say no to any booking that doesn't feel right. Your instincts are valid, your boundaries are sacred, and your safety is always the top priority.


Your Next Steps

Now that you have the overview, dive into the specific guides that will build out each area in detail:

  • Client Screening Guide — The most important skill you'll develop. Set up your screening SOP before your first booking.
  • Personal Safety Protocols — Safe calls, check-ins, incall security, and emergency procedures.
  • Digital OPSEC — Protect your identity with proper phone setup, photo security, and social media separation.
  • Pricing Strategy — Detailed guidance on rate cards, market positioning, and financial planning.

Remember: you don't need to have everything perfect on day one. But you do need to have your safety systems — screening, safe calls, and digital separation — in place before you take your first booking. Everything else can be refined as you go. Welcome to the industry. Work smart, work safe, and trust yourself.


Related guides: Pricing Strategy · Client Screening Guide · Marketing Guide · Safety Essentials · Platform Setup Guide